ecommerce ghost mannequin Archives - Sage Studio Photography London

Creative Product Photography


Product Photography, behind the scenes

We had a great time coming up with creative product photography for our Tretorn rain boots. Product photography is what we see most at Sage Studio and we love to have full creative input in a shoot.

Creating these photographs came at a bit of a challenge. We needed to come up with ideas on how to suspend the boots in the air without them moving or deforming the shape and keeping the water in one place long enough to get the images needed. We ended up using a few tricks of the trade and some DIY hacks to get everything to come together.

To make the boots appear floating we came up with a hanger solution that worked better then expected! All we needed was a cross bar to go over the set-up and two hangers, one normal shirt hanger and a second trouser hanger with clips.


For the water on the surface and on the boots, glycerine mixed with water saved the day! Once glycerine is mixed properly it becomes a semi solid state that allows you to apply it to almost any surface without it running down like water.

For our next challenge we faced too many reflections in the water that was showing the studio. Our solution here was using a polarising filter on the lens and a polarising linear sheet to cover the lights. If you’ve never tried these two products before we highly recommend looking into it! If you face harsh reflections on any surface you photograph they will make your job 100% easier to remove them!


Move the slider to see before and after

When booking a shoot with us quote discount code ‘no-more-rain’ to get 10% off your first booking.


*Can only be used once.
*First time clients only. 

Invisible Mannequin

The invisible mannequin (commonly known as ghost mannequin) effect allows you to take multiple photographs of a product on a mannequin. In post production, the mannequin is removed and the images are combined. The result allows the consumer to instantly understand how a garment will appear in real life keeping the focus on the product.

instantly understand how a garment will appear in real life

Typically, each garment needs two images to be taken for each side being photographed. For example, the front of the garment needs a full-length image, as well as the inside part which can be photographed on the mannequin but with that garment inside out, held up or laid flat depending on the design.


There are several advantages to photographing in an invisible mannequin;

  • A mannequin allows you to have the same size and shape for all your garments.
  • You will be able to style the garment more effectively as it doesn’t move.
  • The consumer isn’t distracted by a model presence – the garment speaks for itself.
  • Provides perfect symmetry to the garments.

The perfect invisible mannequin photography

Our studio has perfected this technique through our work with multiple brands. We also photograph flat lays, products and model shoots. Sage Studio will be able to provide you with high quality, professional images.

When booking a shoot with us quote discount code ‘mannequin-blog‘ to get 10% off your first booking.


*Can only be used once.
*First time clients only.