The invisible mannequin (commonly known as ghost mannequin) effect allows you to take multiple photographs of a product on a mannequin. In post production, the mannequin is removed and the images are combined. The result allows the consumer to instantly understand how a garment will appear in real life keeping the focus on the product.

instantly understand how a garment will appear in real life

Typically, each garment needs two images to be taken for each side being photographed. For example, the front of the garment needs a full-length image, as well as the inside part which can be photographed on the mannequin but with that garment inside out, held up or laid flat depending on the design.


There are several advantages to photographing in an invisible mannequin;

  • A mannequin allows you to have the same size and shape for all your garments.
  • You will be able to style the garment more effectively as it doesn’t move.
  • The consumer isn’t distracted by a model presence – the garment speaks for itself.
  • Provides perfect symmetry to the garments.

The perfect invisible mannequin photography

Our studio has perfected this technique through our work with multiple brands. We also photograph flat lays, products and model shoots. Sage Studio will be able to provide you with high quality, professional images.

When booking a shoot with us quote discount code ‘mannequin-blog‘ to get 10% off your first booking.


*Can only be used once.
*First time clients only. 

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