Model photography on locations can be one of the best shoots to really show off new collections for brands. They take a lot of planning which we’re more then happy to help with or to follow along with all your plans.

For this shoot we went along with the client to scout the location and make sure it was a great location to photograph in. Also by seeing the images of the bar we needed to be there before hand to plan areas to shoot and what lights to use as there was no way to use natural light underground!

Location

Blame Gloria is lovely cocktail and wine bar in the center of Covent Garden that has a great party underground vibe. It was an amazing location to photograph this new party female wear collection. With this location it came with some interesting difficulties as the space is tight, has low ceiling and loads of different colored lights.

Gear

As with all our location shoots our equipment list included two cameras, both Nikon D800 and three lens, two 24-70mm and one 50mm, and multiple lights and diffusers. This time with no natural light and the tight space we made sure all our battery powered lights were fully charged!
With all our location model shoots we want our clients to be able to view the images as we photograph which is why we shoot tethered to a laptop.

Check out our behind the scenes videos below.

On the day

This was our second location of the day, so we only had limited time to make sure we got all the images needed before the bar opened for business. With this being our second location the models already had hair and make-up done, we only need the wait for touch-ups which gave us enough time to set-up the lighting.
We managed to use almost every space in the bar, even the bathroom to capture some truly amazing party themed images! With two models it’s easier to capture everything we need, as one model is getting changed or make-up touch ups we can be photographing the other.

We ended up photographing just over 20 outfits, as well as some promotional images of the brands founders in the outfits.

Check out our page about Electric Shuffle to see our shoot from the morning! – coming soon

Photographing on location is always a challenge but the pros out weigh the cons. Its a great way to show case off you items in real life and really make them stand out. You’re not only selling the clothing but the lifestyle as well!

Contact us for your next location shoot!